Our philosophy is a strategy-centric approach to external and internal communications on behalf of our clients. This means putting strategy first and at the center of everything we do. A goal without strategy is like driving to a destination without a roadmap. You can rack up a lot of miles traveling aimlessly on the wrong track.
Comprehensively, strategic communication is an important framework for aligning all an organization's communication disciplines with the company's vision, mission and goals. In addition, strategic plans include research, situation analysis, target audiences, key messages and methodology for measuring results.
With so much cross-over in today's communication disciplines, including Marketing, Advertising, Branding, Public Relations and their subfunctions, a good plan outlines the best communication channels for reaching each targeted stakeholder. Each team is assigned responsibility and understands its role in the plan's overall success. Everyone is working from the same playbook, and everything works together.
As your strategic partner, we provide counsel as well as a wide variety of other services ranging from development of brand tool kits to social media response guidelines to internal communication workshops.