The power of public relations is in its believability. The dynamic is in capturing audience's interest, shaping opinions, building relationships, stimulating demand and establishing credibility, oftentimes through the influence of a third party. Public relations has the capacity to accomplish great feats and it's never more necessary than when things go wrong.
Our approach to planning public relations initiatives is through the fine art of listening, and genuinely understanding, what our clients want to achieve. We then take leadership to develop a paid, earned, owned and shared media plan identifying the most effective communication channels for reaching target audiences.
Programs are always planned to accomplish measurable objectives, including evaluation metrics. Tracking results is an ongoing process allowing for plan adjustments, changing market trends and new opportunities.
Whether it's launching a new product, showcasing a leader or promoting an event, we're strong advocates of building campaigns based upon a solid foundation of succinct brand attributes, marketplace positioning and key messaging. Some of our services include: